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PPC is one of the most common marketing models nowadays. It is being implemented by the majority of businesses that are interested in scaling their reach. There are a few types of PPC campaigns. Each meant to satisfy your business’ needs. If you want to know what type of PPC campaign would fit your business better, continue reading.

What is PPC?

PPC, which stands for Pay-Per-Click, is an online advertising model that allows advertisers to pay each time a person clicks on an ad. Businesses use PPC to drive traffic, sales, or inquiries from their target audience.

Many elements go into building a successful PPC campaign: from researching, choosing, and bidding on the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. 

Types of PPC Campaigns

Search advertising

Search ads are the most common ads you’ll see in search results. They appear at the top and bottom of the organic results, and you can spot them being tagged with the word “ad” to indicate paid content. These ads contain text with no visuals. This form of PPC advertising is a proven method of returning results and obtaining high-ranking results.

Display advertising

Display advertising shows your ads across Google’s partner websites. This advertising type differs slightly from search advertising because you can target a specific niche to see your adverts. These kinds of ads typically include a photo and text, and with this, you can increase brand awareness for your company all across the web.

Social media advertising

This is one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. When choosing the platform to engage your audience, you only need to research which social media sites they use the most. With social media advertising, you can target their demographic’s newsfeed or their social hangouts. You can send people to landing pages, lead generation forms, or simply highlight a piece of content you want people to look at more.


This type of PPC campaign is run to re-engage your audience. It targets people that have already shown interest in your company but haven’t converted. Seeing your advert again may be enough to entice them to go back to your website and convince them to make a purchase. This keeps visitors engaged with your brand and reminds them of the product they didn’t end up purchasing.

We Can Help You Get Started With a PPC Campaign

Suppose you’re looking for a pay-per-click (PPC) agency in Tampa, FL, to help you get started with a PPC campaign for your business. Luckily, Elite System Marketing offers free consultations to companies that don’t know which type of PPC campaign would work best for them. The two platforms we work on are Google Ads and Facebook Ads.

At Elite System Marketing, we can create a tailored digital marketing strategy to help your business grow. We have a team of certified digital marketers passionate about PPC and assisting businesses in reaching their maximum potential. If you’re looking for a pay-per-click (PPC) agency in Tampa, FL, we are the best fit for you and your company. Contact us now to learn more about our services.