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If you’re a business owner and you want to know how to grow in the online world, we highly recommend using a search engine optimization strategy. Applying SEO to your business is a great idea to build an online presence and don’t fall behind in the competition. A solid strategy can make you increase your revenue significantly and create a better customer experience. 

What Is SEO?

Search engine optimization (SEO) is the process of optimizing your website in a way that potential customers can be able to find it easily in the top results of the search engines results pages. Successful practices from a strong SEO strategy can organically increase the quantity and quality of the traffic that your website receives. 

Do you feel like SEO is too complicated and not worth the effort? We’re here to show you how it’s not as hard as it seems. Let’s explore some basic steps to build a successful search engine optimization strategy. 

SEO Best Practices for Beginners 

The truth is that most people who run websites on their own have limited SEO knowledge. Therefore, in this blog you’re going to learn 4 fundamental steps to reach SEO success. After learning these, you will easily create an effective strategy using the basics to make your business take off. 

1. Study Your Audience 

You can’t start optimizing your website without knowing what your audience is searching for on the search engines. Write a list of keywords that are relevant to your public and gather data from competitors, you can do this using SEO tools such as Ahrefs to find out what other related businesses are doing to have a good ranking.

Additionally, think of original and attractive content that could catch the attention of readers and especially potential customers, use the keywords you selected in your content. We recommend to use long-tail keywords if you’re a beginner since the more specific you are the more chances your website has to appear on the search engines results pages. 

2. Optimize Your Pages 

You must make sure that all the pages on your website are user-friendly and well structured. Remember that your goal is to satisfy both website visitors and search engines, so your content must be easy to read and understand, and strategically optimized with keywords that align with the search intent. Don’t forget to include engaging meta titles and meta descriptions. 

3. Build Backlinks From Other Websites

Link building is one of the most effective ways to increase organic traffic. It’s important to use your competitors instead of any other type of business because this way you’re addressing your target audience. There are very specific tactics you can use to build backlinking, for example:

  • Use links from relevant broken pages
  • Swipe links from interior content 
  •  Guest blogging

Also, if you have more than one website, it’s a good idea to interlink your own content, this way readers can stay on your website longer and find more interesting information. 

4. Hiring an SEO Agency 

Even though you’re perfectly capable to manage your own SEO with the steps that we previously mentioned, don’t forget that there are other aspects of the business that require your attention. Therefore, the easiest way to create a solid and successful SEO strategy is to contract an agency that specializes in digital marketing services. 

The Best SEO Services Are in Tampa, FL

If you’re looking for SEO services in Tampa, FL, Elite Systems Marketing is your best choice. We are a digital marketing agency that strives to increase client revenue, consumer engagement, and retention through effective audience-focused campaigns. Don’t miss this opportunity, we’re ready to scale your business.