We know how tempting it’s to manage your own website SEO strategy instead of looking for another company to do so for your business. Sometimes companies can be biased when trying to identify their target markets and miss to look beyond who they think their clients are. A digital marketing agency helps you determine who your target. 

Before building an SEO strategy, there are many things you should take into consideration. After all, there are different SEO types, and you have to consider which one is more suitable for your business and your target. Keep reading if you want to learn the key things to consider before creating an SEO strategy.

Different Types of SEO

There are three different types of SEO strategies that you can implement in your website. However, you must be careful since some of them don’t comply with Google guidelines. Let’s take a look:

Black Hat SEO

Black hat SEO is the cheapest and fastest way to make an SEO strategy. It’s cheaper and quicker because it breaks Google guidelines. So you run the risk of your website ranking lower, be banned from search results, or demoted every time the Google algorithm ranks you. So you should undoubtedly consider if the risk is worth it. 

White Hat SEO

Unlike black hat SEO, white hat SEO takes longer to show results, and it’s also more costly. But white hat SEO carries fewer risks and delivers long-lasting results, and that’s why most SEO content marketing companies use it. 

Grey Hat SEO

Just as its color indicates, grey hat SEO is a mix between black hat and white hat SEO. Some of the procedures grey SEO follows are not explicitly mentioned as going against Google guidelines. However, you can still suffer the consequences in the form of a penalty or a demotion. 

How To Build The Right SEO Strategy?

Suppose you’re looking for an SEO services company in Tampa, FL, to help you with your roofing company marketing strategy. How can you know which SEO type is the most ideal for your roofing company’s marketing strategy or whichever kind of business you run? That’s when an experienced digital marketing agency like Elite System Marketing can be of incredible help. 

At Elite System Marketing, we focus on increasing your company’s growth and customer engagement in a sustainable way. If you’re looking for an SEO services company in Tampa, FL, we are the best fit for you and your company. Contact us today to learn more about our services.