SEO and PPC both have the same goal, to attract users to your website. However, the methodologies and techniques they require are not the same, so the concepts are different in theory. SEO stands for Search Engine Optimization, and PPC means Pay-Per-Click. The first is organic, while the second is paid.

Search engine optimization (SEO) is a group of organic tactics to get a website to the first page of major search engines. SEO is critical for online businesses since studies show that search engines create 80% of the traffic generated for any website.

Pay-per-click (PPC) advertising is a type of online advertising that appears on search engine results pages. Simply put, you pay to have your advertisement displayed in the results when someone types in a search query that includes your keywords. Each time a user clicks on it, you pay for it, which optimizes your budget.

How SEO Complements Your Business

SEO is consistent. Climbing to the first page of search engine results isn’t something that can be accomplished in a day or even a week. It will take time to climb to the top of the results page. However, once your website achieves this status with SEO, you will get consistent traffic. You may also stay on top for a long time and gain long-term rewards if you keep up with your SEO efforts and preserve and boost performance.

Suppose you want to be the owner of “the website,” the one where people from a particular segment go whenever they want information about a particular industry. In that case, SEO is the way to go. This is what we call an authority website. An authority website will generate a lot of traffic based solely on URL recall once it gets rolling.

The greatest strategy to construct an authority website is to consistently generate traffic to your pages, eventually establishing a presence and conquering your sector. The only approach to generate the necessary traffic on a long-term basis is to create brilliant content accompanied by solid SEO planning.

How PPC Complements Your Business

Google Ads (AdWords) is the most popular PPC advertising system accompanied by Facebook Ads.

PPC (pay-per-click) delivers nearly instantaneous results as long as your bids perform well enough to achieve priority in the placement process. PPC is fast because millions of users will witness your advertising right after the campaign is approved. It is easy to infer that PPC is handy when releasing a new product or when you want to start a new promotion.

PPC also complements your business to get new customers when your website is simply not made for SEO. If your website is not rich in content or you don’t want to constantly update it to remind Google you exist, PPC is key.

PPC (pay-per-click) will generate traffic to your website when you don’t have content to get organic traffic.

We Maximize Your Budget!

Elite Systems Marketing is a digital marketing company in Tampa, FL, that will generate traffic to your website while managing your budget. We will help you define whether your website requires search engine optimization (SEO) or pay-per-click (PPC) or if your business shall enjoy the benefits of merging these two together.