Today, as a business owner, you must adopt new practices to be a competitive business. To achieve this, you can use the internet as an ally and find excellent learning platforms. You can get ready and start working on your business’s internal digital marketing strategy.
If you’re new to the business world or don’t know much about marketing, attending online marketing courses can give you the tools and skills you need to take your approach to the next level. Here are some topics you must look out for first:
- Search engine optimization (SEO): This allows you to drive free traffic to your website by ranking on the first pages of search engines.
- Social media marketing: Today, everyone interacts on social networks such as Facebook, Twitter, and Instagram. Managing these platforms is a must to attract potential customers to what you offer.
- Pay-per-click advertising: When you perform a search on Google, a list of paid ads appears directly below the search box, above the “organic” results you get with quality SEO. These paid ads are PPC ads created by marketers. You can also post ads here and generate sales, traffic, or awareness for your business.
Online Platforms for Beginners to Learn About Digital Marketing
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Coursera Platform
Provides courses for beginners that explore various aspects of the new digital marketing environment. The learning path is quite extensive but focuses a good portion of its time on concepts and theory, with a deep dive into analytics and trending topics in SEO. You’ll be able to find courses ranging from simple easy-to-handle topics to more complex ones.
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Facebook Blueprint Certification online marketing courses
It will help you learn how to plan and optimize campaigns on Facebook and Instagram, and other related apps and services.
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Google Academy
Interpreting data and making an informed decision is one of the most critical parts of digital marketing to go on to the next step. You can’t do that without analytics. Google offers free courses through its Analytics with Google Academy, which covers the basics of analytics, platform principles, and how to make data-driven decisions.
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HubSpot Academy
You’ll get more than 30 sessions on digital marketing, all of which are entirely free. Topics include lead nurturing, blogging, search engine optimization, and more. When you go through the program, you’ll even be able to take an exam and earn official certification.
Getting started in learning new knowledge can be overwhelming. Still, each platform has different features, methodologies, and topics that you can select from to take the plunge into the world of digital marketing.
Let the Experts Do the Job For You
Running a business alone is a lot of work; therefore, hiring a digital marketing agency is the right choice. The great news is Elite Systems Marketing offers different services willing to do everything your business needs to stand out among so many options on the market. If you’re looking for services, specialize in SEO community manager, SEO strategists, and more, we won’t let you down.
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